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The Right Platform For Your Organization


The Right Platform For Your Organization

The first goal when understanding the dynamics of any social media platform is to at least understand the what will the platform bring in terms of ROI, return on investments. How will the platform itself increase the bottom line, and also, how will it effectively reach the right audience. This is just plain basic marketing at its best, (Wertz, 2017)
Now in most cases, whenever one might be at the stage of deciding which platform to use, and how a particular social media platform will be used to gage how effective that particular platform will be, the question is, will the platform hold up against the goals of the organization. One must first look at the intended goals of the organization, or better yet, where the firm is going with its choice of social media platform. There are three main questions to ponder whenever a firm is in the platform decision mode, and that is in terms of which direction it is going with its social media goals. These questions can come in the form of how will the platform increase revenues for the company. Next there is the question of how will the platform lower overall marketing cost while boosting profits, and lastly, the question of how will the platform further enhance the bridge between customer and company. These would be the three questions one might want to use when building on what would be the most viable direction to take when deciding on a particular social media platform, (Sterne, 2010).

Also, there are the ideas of social optimization, and that of content distribution, these two processes play a significant role, in part, in the processes of which platform will prove to be the most effective for an organization, given the situation. Within the confines of these two concepts, one will find the social media objective of an organization. Each platform will reflect its distinct form of social media objects and quality of content distribution, that is, depending on the social media platform. These objects are personified by the content that is presented within that particular social media network, such as (the object) network of pictures in Flickr, objects such as videos on YouTube, an instant Tweet that is put forth on Twitter, in this case the object would be the text message. Once again, given the goal of the organization, in order to be effective with platform choice, the goals of the organization must match that of the social media platform, (Solis, 2011).

Snapchat would be a very good choice if your product is geared towards the extent of people under the age limit of 24, which falls within the range of millennials which can be predefined as the group range of 21-41 years of age. Millennials are our most recent college grads and the use of technological apparatuses is not foreign to them. They are the early adopters. A slightly older market would be Facebook users.

Now with Instagram it is somewhat hard to measure the dynamics of that platform and who is seeing what at any given time. The best avenue with Instagram would be to post beautiful images or videos with the strategic aim of brand building, leading users to a measurable landing page, thereby, trying at best to capitalize on the fact that Instagram has about half a billion users. Lastly, if you want to reach the female populace use the image focused Pinterest platform. For me personally, I do best with Twitter. Again, it’s all about metrics and ROI, (Wertz, 2017).

By James Byrd, MBA
Consultant, MediaEclat


Sterne, J. (2010). Social Media Metrics: How to Measure and Optimize your Marketing Investment. Hoboken, New Jersey: John Wiley & Sons, Inc.

Solis, B. (2011). Engage! Revised and Updated: The Complete Guide for BRANDS and BUSINESS to Build, Cultivate, and Measure Success in the New Web. (2nd ed.). Hoboken, New Jersey: John Wiley & Sons, Inc.

Wertz, Jia . (2017). WOMEN@FORBES, Which Social Media Platforms Are Right For Your Business? via @forbes

How To Get Email Addresses For Marketing

email marketing

How To Get Email Addresses For Marketing

By Jon Allo

With everything you do, with an online business you should be thinking about how to grow your email list. Regardless of whether you are an affiliate marketer, information product creator, freelancer, business consultant, or business owner building an email list is one of your most important business requirements.

That’s because it’s your own targeted list of people who are genuinely interested in what you have to offer. When you have their email address you can contact them when ever you want, for free.

So how do you start to build an email for marketing?

Email List Building Software

To get started you’ll need account with an email list builder company like AWeber. This will help you to store and manage the email addresses that you gather. This software can automate a lot of processes for you and enable to create email opt-in forms. And, as your email list grows, it would be impossible to do these tasks manually.

Offer Something Of Value For Free

Remember that people won’t sign up to receive emails from you for just for the heck of it. You’ll need to do something to encourage them to enter their email address into your email opt-in form. In many cases, this means giving something away for free on your website or blog, such as a report, eBook or video that they would otherwise pay for.

Driving Prospects To Your Email Opt-in Form

You should work to drive potential customers to your email opt-in form with free methods and paid methods.

If your budget is tight, and you want to constrain on free methods of driving traffic, consider releasing helpful, related videos on YouTube, writing information packed articles and distributing them on the web, and creating a blog that has a high chance of ranking as you write and release more content. Each time you publish, include a link to your email opt-in form so that people can get more information from you.

You can also record podcast episodes so that people can find you via iTunes or in a similar way. Get known in related niche communities and social media. Be present everywhere the people in your niche are present.

Paying For Traffic

You can also use paid methods to drive drive traffic to your email opt-in form. This includes pay per click advertising. You can easily test the conversions of your email opt-in from when you drive paid ads to them. That can help you work out where you want to put your efforts when you work on free, methods also.

On average, a prospect needs to see your messages 7 to 8 times before they trust you enough to buy something. Email is the perfect way to deliver these messages. To learn more, my Email Marketing Sales Funnel Checklist outlines the best practices for building an email list so you achieve the intended result with lots of prospects and lots of sales. Download it for free at

Article Source: [] How To Get Email Addresses For Marketing

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Social Media Marketing Update

Social Media Marketing Update

video marketing

“Video Marketing, What We Know.”

By: James Byrd, MBA, Marketing Consultant At

Credit: “Join Us On FB”

Corporate Social Media Policy


Introduction: Corporate Social Media Policy

Depending on the structure and objectives of an organization, the need for social media policy and use guidelines, will be the eventual alternative of every organization and will at some point in time within the near future, require the use of social media documentation outlining the rules and policies associated with workplace and private, use of social media. Although every company do not use social media within the firm during the run an average business day, employees who use it privately can cause harm in the form of trade secrets associated with the firm and its brand equity, (Smith, Wollan, Zhou, 2011). That is where the need for governance and the creation of guidelines by the governance committee comes into play, which is done with the hope of creating a balance between protecting the company from economic risk and that of ensuring accountability on behalf of the employee, with hopes that the company can use the social media as a way of promoting and differentiating it’s objectives in the marketplace, (Smith, Wollan, Zhou, 2011).
The guidelines compiled by the governance committee should include such things as how and when, employees should and shouldn’t engage other entities on social media networks. The guidelines should also include methods for ensuring that first-line managers are well informed about social media strategies and their updates, going forward, that is, training and continues education on such matters going forward. Other ways of connecting with the corporate citizen in terms of social media policies would be the holding of workshops at intermittent intervals, and the publishing of material in pamphlets relating to guidelines incorporated as social media rules and procedures by the organization’s governance committee.

How To Identify Internal Champions

Managers can go about identifying the internal champions of the social media causes by noticing how and if they will welcome the role of change agent. It is a sure bet they will be the one who can work at reconstructing the defining principles relating to social media policies, and procedures. These sorts after champions should be able to match the message with the receiver. With this, we are talking about how to get across the value added processes attached to the adopting of social media, and its integration of this component with the marketing model. Next the champion should be able to show how by, the providing of proof, that the direction of adopting social media is indeed the right direction for the company currently. For example, the charting the number of mentions against the amount of blogging done on a particular platform, and in turn mapping those metrics out over time and relating how these numbers are directly associated with recent increased productivity to the bottom-line, (Sterne, 2010, p. 199).

Next get all personal involved with the strategic change of policy associated with the adoption of social media. Next, bring a plan to the table. Without a plan, there will be cause and concerns that the social media objective might reflect on the idea of sailing off the edge of the earth. The plan set forth by the champion also must presents itself as a plan of intentions in writing, or documentation to show explicit direction of social media objectives. Lastly, read some books on change management that is directly related the social media adoption processes. Getting people to do something different, such as the adopting of social media and it’s innovations, one will be getting them out of their normal routines, or comfort zones, and moving them more towards a progressive way of seeing the future. The reality is that they are, in fact, doing old things in a new way, which will deem a quicker engagement with customer at a lower cost, (Sterne, 2010). Another important challenge directly related to the potential of adopting social media processes would be the increase of court decisions across the United States, which numbered more than 300 published cases in the first half of 2012, (Proskauer, 2012).

Social Media Governance And Corporate Social Media Policies

On studying the guidelines, relating to policies associated with social media governance, it was noted that the natural-side of the process is the focusing of protecting the company from risk with such tactical language as “respect copyright, “respect others” and of course, provide links to all relevant sources of statements published on the company’s social media network. The down side of social media governance is that most organizations are not setting clear boundaries on how employees should use social media networking within the workplace, and that of personal or private use. In terms of length of social media policies, a standard word-count of five-hundred to one thousand words will better serve the overall objective of the social policy. Social media utilities such as Twitter and that of Facebook are the prime candidates of social media policy use.
Companies should try at best to focus on the up-side of social media policies by being proactive not wait, on regulatory compliances, to make its move towards adopting social media policies as business building tools. Instead, stay vigilant, focus on the up-side of innovations, within that particular industry, be proactive, and lead by example, pay close attention to key performance metrics such as the average cost of leads and the average cost of interactions with newly acquired customers, via the newly adopted social media policy processes, Smith, Wollan, Zhou, 2011).


In short, companies should not wait until activities such as legal issues and employee or someone within their industry to pioneer the use of social media and adopt policies thereof, these companies owe it to all stakeholders to be involved with the building of brand loyalty that will affect the bottom-line of the organization, albeit the control of intellectual propriety or the exploration of social media innovations by company employees, the firm should enact social media polices that will further ensure the sustainability goals of the organization, (Smith, Wollan, Zhou, 2011). The main role of the governance board of advisors is to offer value beyond the perceptions of the present business model being used by management.
Lastly, to get management to engage the process of the social media adoption process, the champion of the project must be able to engage the upper-epsilon strategic policy makers within the organization, also manager in charge of project budgets, as well as, business managers who might be heavily involved in planning, about the use of such reports and how it might enrich the bottom-line of their perspective divisions, (Sterne, 2010).

About The Author: James Byrd, M. B.A., business consultant at MediaEclat.


(1) Solis, B. (2011). Engage! Revised and Updated: The Complete Guide for BRANDS and BUSINESS to Build, Cultivate, and Measure Success in the New Web. (2nd ed.). Hoboken, New Jersey: John Wiley & Sons, Inc.

(2) Smith, N., Wollan, R., Zhou, C. (2011). The social Media Management Handbook: Everything you need to know to get social media working in your business. Hoboken, New Jersey: John Wiley & Sons, Inc.

(3) Sterne, J. (2010). Social Media Metrics: How to Measure and Optimize your Marketing Investment. Hoboken, New Jersey: John Wiley & Sons, Inc.

(4) Proskauer Study Recommends Corporate Best Practices for Navigating Challenges of Social Media Use in the Workplace. (2012, November 14). The Free Library. (2012). Retrieved October 13, 2017 from Study Recommends Corporate Best Practices for Navigating…-a0308370133

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Hexagram 50 (10-8)

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Yang Yin Balance

Sickness and the Balance of Yin and Yang


By John J Dixon

One of the key concepts of traditional acupuncture theory is of the balance of yin and yang in the body. Yin and yang seems like one of those strange esoteric expressions not out of place in a 1970’s cheese-ball Chinese kung fu movie. But it is at its very heart a very simple expression of the balance of energy in the universe and within ourselves. An understanding of which can deepen the Chinese medicine practitioner’s understanding of disharmony in the body.

We are probably familiar with the yin yang symbol. The classical yin yang diagram is of a circle made up of black and white with two dots within each part. The symbol is found on the South Korean flag and occasionally turns up tattooed on someone’s arm and sometimes their butt. The black represents yin. The white represents yang. Within yin, there is an element of yang and within yang there is an element of yin. Yin and yang may be described as complementary opposites that comprise everything in the universe and the human body.

Yang is attributed with the qualities of expansion, light, heat, fire, growth, activity, the sun, the outer, the male, the sky or heavens. Yin is attributed with qualities of darkness, cold, water, rest, rejuvenation, the moon, the inner, the female, the earth. Yin and yang are present in everything and are relative to each other. Within yin, there are elements of yang and within yang there is yin. For example, the daytime is considered yang and yet different times of the day may be considered to be more yin then yang. The afternoon when the sun is at its brightest is said to be most yang, but the evening just before dusk as it starts to become darker can be said to be the most yin within the yang.

Yin and yang are not meant to be concrete qualities or polar opposites. They are simple human expressions to describe a universe that is in constant fluidic motion. A primitive yet elegant expression.

In relation to the human body, the concept of yin and yang can be applied to the parts of the human body. Generally, the normal functioning body is divided between yin and yang area. For example, the skin is considered yang compared to the deeper internal organs, which are yin. The upper body is considered yang as it is close to the heavens and the lower body is yin as it is closer to the earth. The blood and body fluids is considered yin as it is thick and full of precious substances, whereas the oxygen and breath is yang. The front is considered yin and the back is yang for if you consider that man evolved to walk in an upright state, the back would have been exposed to the sun in prehistoric man, who may have walked hunched over in a manner closer to walking on all fours. The internal organs are also divided into yin and yang. The organs which are classed as holding vessels (the stomach, large and small intestines, bladder and gallbladder) are considered yang. The organs which hold the precious substances and bodily fluids like the kidney, heart and liver are considered yin. The lungs are also classed as yin although they are the most yang of the yin organs.

Along with this is the meridian system. The meridians are often described as a network of energy pathways which traverse the entire body from the tips of the fingers and the toes through the torso and to the head. It is a diverse serious of connecting channels like the motorway of a country. For the sake of simplifying and learning the pathways, the meridians are compartmentalised and divided into 12 main pathways. These pathways are named after the particular internal organ they pass through and have a strong influence over. There are also an 8 extra or ‘special’ meridians pathways. Along these meridian pathways are the acupuncture points which when needled or heated with herbs can affect the energy flow of that meridian.

The meridians are also divided into yin and yang. The meridians that pass through the ‘yin’ organs – the heart, kidney, spleen, lungs and liver are classed as yin meridians. Meridians that pass through the yang organs – stomach, intestines, gallbladder and bladder are classed as yang organs. On observation, the yang meridians tend to be on yang areas of the body such as the back and on the outer part of the limbs, whereas the yin meridians are on yin areas of the body such as the front and inner part of the limbs although there are a few exceptions to the rule. All of the yang meridians meet in the head which is the most yang area of the body.

When it comes to sickness in the body, what the acupuncturist will often discover will be various imbalances of yin and yang in the body. Distortions may well occur to a lesser or major degree which are severe enough to manifest symptoms. One way to understand the problem is to look at the balance of yin and yang in the body.

Yin and yang can become imbalanced in various ways. For example, yang energy has a tendency to rise in the body. In some cases there may be too much yang in the upper part and not enough below. This can manifest itself as recurrent headaches or chronically stiff shoulders where the energy gets stuck above. At the same time, a person may suffer from cold hands and feet or a weakness in the limbs.

Over thinking and worry, pensiveness or anger causes energy to go upwards and can also lead to disturbed sleep and nightmares. Insomnia is another example of too much energy above. A person finds that they just cannot fall asleep – their minds are too active and they think excessively. At worst, a person starts to worry that if they can’t sleep they won’t be productive the next day, which becomes almost a vicious circle because as you think more and more, it becomes difficult to sleep. In this situation, it is almost impossible to think yourself to sleep, because what needs to be done is to bring the energy back into the body and away from the head and there are various exercises you can try to do this.

In some people, the lower energy centres are weak because all the yang energy is directed away from them which can show itself up as dull low back pain, poor digestive function or excessive urination. Painful swollen joints as in rheumatoid arthritis or various inflammatory conditions like colitis, hepatitis or ulcers also indicate an excess of yang energy in the sick part of the body. Fire is yang. However, in people with these conditions, there may well be another part of the body or organ system which is too yin or deficient and which may need to be addressed in order to rebalance the yin yang energy.

There is an old expression in traditional oriental medicine. To be healthy we should have fire below, water above and a cool head. The lower abdomen, at an area two finger breaths below the bellybutton corresponds to our lower energy field, which is called the dantian. This is the main power centre of the body and in a healthy person, it should be warm. The water above refers to the heart energy centre where the heart chakra is and means that it should be calm and not agitated by fire (such as excessive desires or worries). A cool head means we should have a calm head without too much brain activity or thoughts. A traditional Chinese exercise is to meditate on the lower dantian area. Because where the mind goes, the energy flows. If our mind is focused heavily in our brains, the energy flows upwards, but if our minds are focused in our lower belly, the energy flows there and helps keep our energies centred.

Another aspect is the yin and yang conditions of the meridians. Typically, if energy is excessive in one meridian, there will be a weakness in another meridian or another part of the same meridian. The trained acupuncturist can assess if this is the case simply by palpating the meridians. In the case of stiff shoulders, the meridians in the upper part of the body will be excessively yang. They will be hard and painful to the touch. However, if he feels the meridians on the lower part of the body, they may feel quite weak and also painful but in a dull kind of way. As the acupuncture points lay on these meridians, the acupuncturist can correct the imbalance by needling the most reactive points and realign the energy flow so it releases from the shoulders and flows back to where it is weak. These are just simple examples, but the concept holds true for many types of conditions. It is up to the practitioner to assess and treat accordingly. In this way, no two cases of people with the same condition will manifest the disease exactly the same.

There are various ways we can help ourselves if we feel we have an imbalance of yin and yang. Firstly, we need to be aware of our lifestyle and its possible influence on our health. If we are office workers and spend a huge amount of time sitting and using the eyes and brain looking at a computer screen, it is obvious that the yang energy is stuck in our head for 8 hours a day and our muscles are deprived of a fresh flow of blood and yin energy because we hold them ‘unnaturally’ in a sitting posture. The antidote to this is that when we finish work, we should divert the energy back into the body by walking home or going swimming or to a gym, yoga or tai chi class to counteract the energy flow. Alternatively, if you are a manual worker – a bricklayer or gardener, then the yang energy has been used a lot in the body and to rebalance the yin yang flow, more relaxation exercises – such as seated meditation or a nap or reading a book in the evening can be beneficial. If we notice a part of the body seems excessively cold or weak – for example the lower back or belly, then a hot water bottle held against it can bring the energy back there. If our limbs or back muscles feel stiff in a dull (deficient way) then going for a massage can help as someone else passes on their yang energy to you. These are simple ways to get more in touch with our bodies.

This is a basic introduction to yin and yang in our bodies. But yin and yang is a broad topic and goes deeper to include things like the effect of the changing seasons on the body, the stages of sickness, the stages of growth from childhood to old age, the effects of food on our bodies and much more. If you are interested to learn more, you can visit or contact the author of this article:

John Dixon is an acupuncturist practicing in London. His clinic is located in Angel Islington, North London. John has over 5 years experience in acupuncture and practices a combination of Chinese and Japanese systems of acupuncture.
His website is

Article Source: [] Sickness and the Balance of Yin and Yang